K-pop Dictionary › Jogong

What does Jogong mean in K-pop?

Gifts that fans send to their idols.

Korean
조공
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jogong

Jogong (조공) originally meant tribute paid to a king. In fandom it means gifts fans send to idols, such as food trucks on set or birthday presents.

When an idol gives something back to fans, it is called yeokjogong (역조공), reverse jogong.

“Fans sent a coffee truck to the drama set as jogong.”
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